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	<title>UnderCurrents &#187; Viral Marketing</title>
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	<description>Read about new and innovative Marketing ideas, Promotions, Brand activation campaigns. We report from the confluence of Brands, Experiences and Fandoms. Powered by The Ripple Hub, Integrated and Experiential Marketing Agency.</description>
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		<title>Are we overdoing the Viral thing?</title>
		<link>http://theripplehub.com/blog/currents/are-we-overdoing-the-viral-thing/</link>
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		<pubDate>Sun, 26 Apr 2009 05:53:00 +0000</pubDate>
		<dc:creator>Jean-Philippe DIEL</dc:creator>
				<category><![CDATA[Currents]]></category>
		<category><![CDATA[Brand Connections]]></category>
		<category><![CDATA[Viral Marketing]]></category>

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		<description><![CDATA[The Heineken Walk-In fridge advert is the best advert I have seen in a long time. Actually Heineken has never ceased to amaze me for the power of its ads all around the world. And it’s not because I have worked for them 6 years, it’s because I have learned to recognize great marketing ideas [...]]]></description>
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