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	<title>UnderCurrents &#187; Viral Marketing</title>
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	<link>http://theripplehub.com/blog</link>
	<description>Read about new and innovative Marketing ideas, Promotions, Brand activation campaigns. We report from the confluence of Brands, Experiences and Fandoms. Powered by The Ripple Hub, Integrated and Experiential Marketing Agency.</description>
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		<title>Water is life ! We are now partners of Evian in NZ</title>
		<link>http://theripplehub.com/blog/digest/water-is-life-we-are-now-partners-of-evian-in-nz/</link>
		<comments>http://theripplehub.com/blog/digest/water-is-life-we-are-now-partners-of-evian-in-nz/#comments</comments>
		<pubDate>Sun, 28 Mar 2010 21:32:07 +0000</pubDate>
		<dc:creator>Jean-Philippe DIEL</dc:creator>
				<category><![CDATA[Digest]]></category>
		<category><![CDATA[Badoit]]></category>
		<category><![CDATA[Evian]]></category>
		<category><![CDATA[Orangina]]></category>
		<category><![CDATA[Retail marketing]]></category>
		<category><![CDATA[Viral Marketing]]></category>

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		<description><![CDATA[Water is life.
I thought I should start writing a bit more about what we are doing at the moment in The Ripple Hub and particularly our new project and challenge of re-launching Evian in New Zealand.
 evian® is a fantastic brand. They do an amazing marketing job too. I encourage you to check the Evian [...]]]></description>
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		<title>Are we overdoing the Viral thing?</title>
		<link>http://theripplehub.com/blog/currents/are-we-overdoing-the-viral-thing/</link>
		<comments>http://theripplehub.com/blog/currents/are-we-overdoing-the-viral-thing/#comments</comments>
		<pubDate>Sun, 26 Apr 2009 05:53:00 +0000</pubDate>
		<dc:creator>Jean-Philippe DIEL</dc:creator>
				<category><![CDATA[Currents]]></category>
		<category><![CDATA[Brand Connections]]></category>
		<category><![CDATA[Viral Marketing]]></category>

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		<description><![CDATA[The Heineken Walk-In fridge advert is the best advert I have seen in a long time. Actually Heineken has never ceased to amaze me for the power of its ads all around the world. And it’s not because I have worked for them 6 years, it’s because I have learned to recognize great marketing ideas [...]]]></description>
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