Posts Tagged ‘Viral Marketing’

Water is life.

I thought I should start writing a bit more about what we are doing at the moment in The Ripple Hub and particularly our new project and challenge of re-launching Evian in New Zealand.
evian® is a fantastic brand. They do an amazing marketing job too. I encourage you to check the Evian channel on YouTube for the Evian Roller Babies campaign. Being French myself, I grew up with Evian and several other French water brands. Evian was and is still my favorite. I can taste Evian quite easily and particularly compared to other water brands here.

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The Heineken Walk-In fridge advert is the best advert I have seen in a long time. Actually Heineken has never ceased to amaze me for the power of its ads all around the world. And it’s not because I have worked for them 6 years, it’s because I have learned to recognize great marketing ideas and great brands when I see them.

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