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	<title>UnderCurrents &#187; Value Adding</title>
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	<description>Read about new and innovative Marketing ideas, Promotions, Brand activation campaigns. We report from the confluence of Brands, Experiences and Fandoms. Powered by The Ripple Hub, Integrated and Experiential Marketing Agency.</description>
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		<title>Lifestyle brand or not, marketing is about adding value.</title>
		<link>http://theripplehub.com/blog/brandmania/lifestyle-brand-or-not-marketing-is-about-adding-value/</link>
		<comments>http://theripplehub.com/blog/brandmania/lifestyle-brand-or-not-marketing-is-about-adding-value/#comments</comments>
		<pubDate>Sat, 18 Oct 2008 06:31:00 +0000</pubDate>
		<dc:creator>Jean-Philippe DIEL</dc:creator>
				<category><![CDATA[Brand-Mania]]></category>
		<category><![CDATA[Brand Equity]]></category>
		<category><![CDATA[Value Adding]]></category>

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		<description><![CDATA[Would you argue that it is easier to talk about branding when you are working with consumer goods or lifestyle brands? Surely it is easier to think brand when you are an icon like NIKE, APPLE, SONY.


Marketers have to answer to the CEO and the board about ROI and how much value they add to [...]]]></description>
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