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	<title>UnderCurrents &#187; User interface</title>
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	<description>Read about new and innovative Marketing ideas, Promotions, Brand activation campaigns. We report from the confluence of Brands, Experiences and Fandoms. Powered by The Ripple Hub, Integrated and Experiential Marketing Agency.</description>
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		<title>Touch &#8211; the future is Kinesthetic</title>
		<link>http://theripplehub.com/blog/brandmania/touch-the-future-is-kinesthetic/</link>
		<comments>http://theripplehub.com/blog/brandmania/touch-the-future-is-kinesthetic/#comments</comments>
		<pubDate>Wed, 05 Nov 2008 21:44:00 +0000</pubDate>
		<dc:creator>Jean-Philippe DIEL</dc:creator>
				<category><![CDATA[Brand-Mania]]></category>
		<category><![CDATA[MMI]]></category>
		<category><![CDATA[Touch]]></category>
		<category><![CDATA[User interface]]></category>

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		<description><![CDATA[In his last book, SISOMO (stands for SIght, SOund and MOtion) Kevin Roberts explores the importance of sensorial information in marketing. In the field of consumer technology, I personally think that Touch is the critical sense. Creating an emotional bond with Consumers goes through Touch. Kinesthetic &#38; Kinesthesia are the fields of science that cover body &#38; touch senses.

With the [...]]]></description>
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