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	<title>UnderCurrents &#187; TouchPoints</title>
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	<description>Read about new and innovative Marketing ideas, Promotions, Brand activation campaigns. We report from the confluence of Brands, Experiences and Fandoms. Powered by The Ripple Hub, Integrated and Experiential Marketing Agency.</description>
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		<title>Purchase process &#8211; All Brand touchpoints are not born equal</title>
		<link>http://theripplehub.com/blog/brandmania/purchase-process-all-brand-touchpoints-are-not-born-equal/</link>
		<comments>http://theripplehub.com/blog/brandmania/purchase-process-all-brand-touchpoints-are-not-born-equal/#comments</comments>
		<pubDate>Sun, 02 Nov 2008 06:37:00 +0000</pubDate>
		<dc:creator>Jean-Philippe DIEL</dc:creator>
				<category><![CDATA[Brand-Mania]]></category>
		<category><![CDATA[Retail marketing]]></category>
		<category><![CDATA[TouchPoints]]></category>

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		<description><![CDATA[Let&#8217;s say for the sake of this example that I am a marketer working for a company that is selling the “X” TV brand.

Is there a minimum number of touch points that I need to be across to make sure I convince consumers to buy the “X” brand (assuming I have the right appealing message) [...]]]></description>
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