Posts Tagged ‘Social-Media’
A Crisis of Value ?
December 5th, 2009 | 
Author: Our modern society is going through profound changes. It is my belief that those changes are affecting the way we perceive Value.
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Should Marketers concentrate on getting Brands to Consumers or Consumers to Brands ?
If this sounds like chicken and egg to you then think again. Yes, marketers are generally pretty good at splitting hair, but here the story is different. Indeed, the first part of this Marketing Century was dedicated to showering consumers with Brands, bombarding them with messages. But does this approach still work?
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