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	<title>UnderCurrents &#187; Retail</title>
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	<description>Read about new and innovative Marketing ideas, Promotions, Brand activation campaigns. We report from the confluence of Brands, Experiences and Fandoms. Powered by The Ripple Hub, Integrated and Experiential Marketing Agency.</description>
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		<title>The purchase decision is a long journey – Stores are the last mile</title>
		<link>http://theripplehub.com/blog/brandmania/the-purchase-decision-is-a-long-journey-%e2%80%93-stores-are-the-last-mile/</link>
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		<pubDate>Sun, 02 Nov 2008 07:00:00 +0000</pubDate>
		<dc:creator>Jean-Philippe DIEL</dc:creator>
				<category><![CDATA[Brand-Mania]]></category>
		<category><![CDATA[Purchase Decision]]></category>
		<category><![CDATA[Retail]]></category>

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		<description><![CDATA[A brand needs to own key touch-points along the way to make sure when the right time comes that consumers will consider it.

So which touch points are critical to the success trial?Well if you are not in the market for a new TV, Seeing an advert about TV’s will only refresh your awareness of the [...]]]></description>
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