Posts Tagged ‘Retail marketing’

The limits of rare – make it a little harder

There was a time where rare was expensive (with the exception of a blind horse, as we say in French – I am sure there is an equivalent expression in English).

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Purchase process – All Brand touchpoints are not born equal

Let’s say for the sake of this example that I am a marketer working for a company that is selling the “X” TV brand.
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Welcome to the UnderCurrent blog.
We are dedicated to writing about the Brands we like, the promotional activities we find remarkable, the topics that keep other marketers awake at night and hopefully valuable thoughts that can help inspire you to make your brand a true loved icon.

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