Posts Tagged ‘Retail marketing’

Good news! there was a reason for the few months of silence we are back with a new venture: Ripple Distribution ltd was recently incorporated to reflect the next strategic phase in The Ripple Hub’s expansion plans.

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Water is life.

I thought I should start writing a bit more about what we are doing at the moment in The Ripple Hub and particularly our new project and challenge of re-launching Evian in New Zealand.
evian® is a fantastic brand. They do an amazing marketing job too. I encourage you to check the Evian channel on YouTube for the Evian Roller Babies campaign. Being French myself, I grew up with Evian and several other French water brands. Evian was and is still my favorite. I can taste Evian quite easily and particularly compared to other water brands here.

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There was a time where rare was expensive (with the exception of a blind horse, as we say in French – I am sure there is an equivalent expression in English).

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Let’s say for the sake of this example that I am a marketer working for a company that is selling the “X” TV brand.
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