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	<title>UnderCurrents &#187; Recession</title>
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	<description>Read about new and innovative Marketing ideas, Promotions, Brand activation campaigns. We report from the confluence of Brands, Experiences and Fandoms. Powered by The Ripple Hub, Integrated and Experiential Marketing Agency.</description>
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		<title>Regroup and Consolidate to face the downturn</title>
		<link>http://theripplehub.com/blog/brandmania/regroup-and-consolidate-to-face-the-downturn/</link>
		<comments>http://theripplehub.com/blog/brandmania/regroup-and-consolidate-to-face-the-downturn/#comments</comments>
		<pubDate>Sat, 24 Jan 2009 19:59:00 +0000</pubDate>
		<dc:creator>Jean-Philippe DIEL</dc:creator>
				<category><![CDATA[Brand-Mania]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Recession]]></category>

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		<description><![CDATA[Your business is facing new challenges this year? The recession is forcing you to re-structure? You want to work smarter? Still you need to launch new products, expand into new channels or grow into new markets. Your competition is tough and you need to keep innovating, you need to be more creative. A traditional reaction [...]]]></description>
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