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	<title>UnderCurrents &#187; Purchase Decision</title>
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	<link>http://theripplehub.com/blog</link>
	<description>Read about new and innovative Marketing ideas, Promotions, Brand activation campaigns. We report from the confluence of Brands, Experiences and Fandoms. Powered by The Ripple Hub, Integrated and Experiential Marketing Agency.</description>
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		<title>The limits of rare &#8211; make it a little harder</title>
		<link>http://theripplehub.com/blog/digest/the-limits-of-rare-make-it-a-little-harder/</link>
		<comments>http://theripplehub.com/blog/digest/the-limits-of-rare-make-it-a-little-harder/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 23:24:26 +0000</pubDate>
		<dc:creator>Jean-Philippe DIEL</dc:creator>
				<category><![CDATA[Digest]]></category>
		<category><![CDATA[Choices]]></category>
		<category><![CDATA[Consumer preference]]></category>
		<category><![CDATA[Perceived Value]]></category>
		<category><![CDATA[Purchase Decision]]></category>
		<category><![CDATA[Rare]]></category>
		<category><![CDATA[Retail marketing]]></category>
		<category><![CDATA[Scarce]]></category>
		<category><![CDATA[Value]]></category>

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		<description><![CDATA[There was a time where rare was expensive (with the exception of a blind horse, as we say in French – I am sure there is an equivalent expression in English).

Today, the idea of ‘niche’ has slowly but surely dethroned the idea of ‘rare’.
The concepts of value have not changed. It’s the world around, the playing field that [...]]]></description>
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		<title>The purchase decision is a long journey – Stores are the last mile</title>
		<link>http://theripplehub.com/blog/brandmania/the-purchase-decision-is-a-long-journey-%e2%80%93-stores-are-the-last-mile/</link>
		<comments>http://theripplehub.com/blog/brandmania/the-purchase-decision-is-a-long-journey-%e2%80%93-stores-are-the-last-mile/#comments</comments>
		<pubDate>Sun, 02 Nov 2008 07:00:00 +0000</pubDate>
		<dc:creator>Jean-Philippe DIEL</dc:creator>
				<category><![CDATA[Brand-Mania]]></category>
		<category><![CDATA[Purchase Decision]]></category>
		<category><![CDATA[Retail]]></category>

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		<description><![CDATA[A brand needs to own key touch-points along the way to make sure when the right time comes that consumers will consider it.

So which touch points are critical to the success trial?Well if you are not in the market for a new TV, Seeing an advert about TV’s will only refresh your awareness of the [...]]]></description>
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