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	<title>UnderCurrents &#187; Perceived Value</title>
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	<link>http://theripplehub.com/blog</link>
	<description>Read about new and innovative Marketing ideas, Promotions, Brand activation campaigns. We report from the confluence of Brands, Experiences and Fandoms. Powered by The Ripple Hub, Integrated and Experiential Marketing Agency.</description>
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		<title>Perceived Value or the real role of Marketing</title>
		<link>http://theripplehub.com/blog/digest/perceived-value-or-the-real-role-of-marketing/</link>
		<comments>http://theripplehub.com/blog/digest/perceived-value-or-the-real-role-of-marketing/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 10:13:18 +0000</pubDate>
		<dc:creator>Jean-Philippe DIEL</dc:creator>
				<category><![CDATA[Digest]]></category>
		<category><![CDATA[Perceived Value]]></category>

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		<description><![CDATA[Adding value is what Marketing is all about, perceived value to be exact.

Rory Sutherland from Ogilvy made this really funny but incredibly refreshing speech on TED about perceived value.
I can&#8217;t resist to share it with you. For those of you who don&#8217;t believe in Marketing particularly.

Share this on FacebookShare this on LinkedinAdd this to NingShare [...]]]></description>
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		<title>The limits of rare &#8211; make it a little harder</title>
		<link>http://theripplehub.com/blog/digest/the-limits-of-rare-make-it-a-little-harder/</link>
		<comments>http://theripplehub.com/blog/digest/the-limits-of-rare-make-it-a-little-harder/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 23:24:26 +0000</pubDate>
		<dc:creator>Jean-Philippe DIEL</dc:creator>
				<category><![CDATA[Digest]]></category>
		<category><![CDATA[Choices]]></category>
		<category><![CDATA[Consumer preference]]></category>
		<category><![CDATA[Perceived Value]]></category>
		<category><![CDATA[Purchase Decision]]></category>
		<category><![CDATA[Rare]]></category>
		<category><![CDATA[Retail marketing]]></category>
		<category><![CDATA[Scarce]]></category>
		<category><![CDATA[Value]]></category>

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		<description><![CDATA[There was a time where rare was expensive (with the exception of a blind horse, as we say in French – I am sure there is an equivalent expression in English).

Today, the idea of ‘niche’ has slowly but surely dethroned the idea of ‘rare’.
The concepts of value have not changed. It’s the world around, the playing field that [...]]]></description>
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