Posts Tagged ‘Perceived Value’

Perceived Value or the real role of Marketing

Adding value is what Marketing is all about, perceived value to be exact.

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The limits of rare – make it a little harder

There was a time where rare was expensive (with the exception of a blind horse, as we say in French – I am sure there is an equivalent expression in English).

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Welcome to the UnderCurrent blog.
We are dedicated to writing about the Brands we like, the promotional activities we find remarkable, the topics that keep other marketers awake at night and hopefully valuable thoughts that can help inspire you to make your brand a true loved icon.

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