In his last book, SISOMO (stands for SIght, SOund and MOtion) Kevin Roberts explores the importance of sensorial information in marketing. In the field of consumer technology, I personally think that Touch is the critical sense. Creating an emotional bond with Consumers goes through Touch. Kinesthetic & Kinesthesia are the fields of science that cover body & touch senses. Read the rest of this entry »
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November 6th, 2008 | 
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