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	<title>UnderCurrents &#187; Long Tail</title>
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	<description>Read about new and innovative Marketing ideas, Promotions, Brand activation campaigns. We report from the confluence of Brands, Experiences and Fandoms. Powered by The Ripple Hub, Integrated and Experiential Marketing Agency.</description>
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		<title>Should Marketers concentrate on  getting Brands to Consumers or Consumers to Brands ?</title>
		<link>http://theripplehub.com/blog/brandmania/should-marketers-concentrate-on-getting-brands-to-consumers-or-consumers-to-brands/</link>
		<comments>http://theripplehub.com/blog/brandmania/should-marketers-concentrate-on-getting-brands-to-consumers-or-consumers-to-brands/#comments</comments>
		<pubDate>Sun, 15 Nov 2009 03:54:56 +0000</pubDate>
		<dc:creator>Jean-Philippe DIEL</dc:creator>
				<category><![CDATA[Brand-Mania]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Long Tail]]></category>
		<category><![CDATA[Social-Media]]></category>

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		<description><![CDATA[If this sounds like chicken and egg to you then think again. Yes, marketers are generally pretty good at splitting hair, but here the story is different. Indeed, the first part of this Marketing Century was dedicated to showering consumers with Brands, bombarding them with messages. But does this approach still work?

 
Perhaps to an extent, but there is [...]]]></description>
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