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	<title>UnderCurrents &#187; Integrated Marketing</title>
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	<link>http://theripplehub.com/blog</link>
	<description>Read about new and innovative Marketing ideas, Promotions, Brand activation campaigns. We report from the confluence of Brands, Experiences and Fandoms. Powered by The Ripple Hub, Integrated and Experiential Marketing Agency.</description>
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		<title>Welcome to Ripple Distribution Ltd</title>
		<link>http://theripplehub.com/blog/digest/welcome-to-ripple-distribution-ltd/</link>
		<comments>http://theripplehub.com/blog/digest/welcome-to-ripple-distribution-ltd/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 21:19:47 +0000</pubDate>
		<dc:creator>Jean-Philippe DIEL</dc:creator>
				<category><![CDATA[Digest]]></category>
		<category><![CDATA[C&L]]></category>
		<category><![CDATA[Distribution]]></category>
		<category><![CDATA[Grocery]]></category>
		<category><![CDATA[Horeca]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Petroleum]]></category>
		<category><![CDATA[Retail marketing]]></category>
		<category><![CDATA[Ripple Distribution]]></category>
		<category><![CDATA[Route]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Tactical]]></category>
		<category><![CDATA[Trade]]></category>

		<guid isPermaLink="false">http://theripplehub.com/blog/?p=339</guid>
		<description><![CDATA[Good news! there was a reason for the few months of silence   we have been working hard with Ripple Distribution ltd.

When I started The Ripple Hub my plans were always to be the agency that&#8217;s involved in the tactical &#8220;doing&#8221; part of Marketing. Of course we love the strategic bit and the experiential [...]]]></description>
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		<title>Regroup and Consolidate to face the downturn</title>
		<link>http://theripplehub.com/blog/brandmania/regroup-and-consolidate-to-face-the-downturn/</link>
		<comments>http://theripplehub.com/blog/brandmania/regroup-and-consolidate-to-face-the-downturn/#comments</comments>
		<pubDate>Sat, 24 Jan 2009 19:59:00 +0000</pubDate>
		<dc:creator>Jean-Philippe DIEL</dc:creator>
				<category><![CDATA[Brand-Mania]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Recession]]></category>

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		<description><![CDATA[Your business is facing new challenges this year? The recession is forcing you to re-structure? You want to work smarter? Still you need to launch new products, expand into new channels or grow into new markets. Your competition is tough and you need to keep innovating, you need to be more creative. A traditional reaction [...]]]></description>
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