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	<title>UnderCurrents &#187; digital</title>
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	<description>Read about new and innovative Marketing ideas, Promotions, Brand activation campaigns. We report from the confluence of Brands, Experiences and Fandoms. Powered by The Ripple Hub, Integrated and Experiential Marketing Agency.</description>
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		<title>A Crisis of Value ?</title>
		<link>http://theripplehub.com/blog/brandmania/a-crisis-of-value/</link>
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		<pubDate>Sat, 05 Dec 2009 08:46:52 +0000</pubDate>
		<dc:creator>Jean-Philippe DIEL</dc:creator>
				<category><![CDATA[Brand-Mania]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[price]]></category>
		<category><![CDATA[Social-Media]]></category>
		<category><![CDATA[Value]]></category>

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		<description><![CDATA[Our modern society is going through profound changes. It is my belief that those changes are affecting the way we perceive Value.

Firstly: With the internet allowing everyone instant access to information, size no longer matters in the same way. What matters is how “findable” you are. The boom of SEO practices and the attempts by everyone to get [...]]]></description>
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