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	<title>UnderCurrents &#187; Digital Media</title>
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	<description>Read about new and innovative Marketing ideas, Promotions, Brand activation campaigns. We report from the confluence of Brands, Experiences and Fandoms. Powered by The Ripple Hub, Integrated and Experiential Marketing Agency.</description>
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		<title>Agregate or Get lost !</title>
		<link>http://theripplehub.com/blog/brandmania/agregate-or-get-lost/</link>
		<comments>http://theripplehub.com/blog/brandmania/agregate-or-get-lost/#comments</comments>
		<pubDate>Sat, 08 Nov 2008 08:31:00 +0000</pubDate>
		<dc:creator>Jean-Philippe DIEL</dc:creator>
				<category><![CDATA[Brand-Mania]]></category>
		<category><![CDATA[Digital Media]]></category>

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		<description><![CDATA[I have just finished reading THE LONG TAIL by Chris Anderson. Very interesting and very well written, Chris shows us how the internet by reducing the access costs to products has changed radically the business landscape. One can now make money out of extremely niche offers, and niche products can now meet a market. 

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