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	<title>UnderCurrents &#187; culture</title>
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	<description>Read about new and innovative Marketing ideas, Promotions, Brand activation campaigns. We report from the confluence of Brands, Experiences and Fandoms. Powered by The Ripple Hub, Integrated and Experiential Marketing Agency.</description>
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		<title>How mythology shapes Business</title>
		<link>http://theripplehub.com/blog/digest/how-mythology-shapes-business/</link>
		<comments>http://theripplehub.com/blog/digest/how-mythology-shapes-business/#comments</comments>
		<pubDate>Sat, 05 Dec 2009 22:17:48 +0000</pubDate>
		<dc:creator>Jean-Philippe DIEL</dc:creator>
				<category><![CDATA[Digest]]></category>
		<category><![CDATA[beliefs]]></category>
		<category><![CDATA[culture]]></category>

		<guid isPermaLink="false">http://theripplehub.com/blog/?p=310</guid>
		<description><![CDATA[I have just watched this fantastic talk on TED by Devdutt Pattanaik. I found it so interesting, that I wanted to share it here.

He raises very interesting points about culture differences, and beliefs that one should take into account when trying to do business with a different country. I believe his points about Indian culture [...]]]></description>
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