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	<title>UnderCurrents &#187; Consumer Perception</title>
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	<description>Read about new and innovative Marketing ideas, Promotions, Brand activation campaigns. We report from the confluence of Brands, Experiences and Fandoms. Powered by The Ripple Hub, Integrated and Experiential Marketing Agency.</description>
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		<title>Seeing is believing ?</title>
		<link>http://theripplehub.com/blog/brandmania/seeing-is-believing/</link>
		<comments>http://theripplehub.com/blog/brandmania/seeing-is-believing/#comments</comments>
		<pubDate>Sun, 05 Oct 2008 00:51:00 +0000</pubDate>
		<dc:creator>Jean-Philippe DIEL</dc:creator>
				<category><![CDATA[Brand-Mania]]></category>
		<category><![CDATA[Consumer Perception]]></category>
		<category><![CDATA[NeuroMarketing]]></category>

		<guid isPermaLink="false">http://theripplehub.com/blog/2008/10/05/seeing-is-believing/</guid>
		<description><![CDATA[I came across an interesting article about a paradigm in the way we choose to believe information.According to researchers M.B. Welsh &#38; D.J. Navarro from the University of Adelaide in Australia, we are subject to a phenomenon called &#8220;Base Rate Neglect&#8221; which means we tend to give a stronger weight to information gathered depending on [...]]]></description>
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