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	<title>UnderCurrents &#187; Consumer Insights</title>
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	<description>Read about new and innovative Marketing ideas, Promotions, Brand activation campaigns. We report from the confluence of Brands, Experiences and Fandoms. Powered by The Ripple Hub, Integrated and Experiential Marketing Agency.</description>
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		<title>Chameleon brands – integrate to connect</title>
		<link>http://theripplehub.com/blog/brandmania/chameleon-brands-%e2%80%93-integrate-to-connect/</link>
		<comments>http://theripplehub.com/blog/brandmania/chameleon-brands-%e2%80%93-integrate-to-connect/#comments</comments>
		<pubDate>Mon, 10 Nov 2008 13:39:00 +0000</pubDate>
		<dc:creator>Jean-Philippe DIEL</dc:creator>
				<category><![CDATA[Brand-Mania]]></category>
		<category><![CDATA[Consumer Insights]]></category>

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		<description><![CDATA[David J. Moore from the University of Michigan and Pamela Miles Homer from California State University, Long Beach (CSULB) released together last year an article in Science Direct titled “Self-brand connections: The role of attitude strength and autobiographical memory primes”


 

They are bringing to us the concept of Self Brand Connection.
 The self Brand connection (SBC) construct [...]]]></description>
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