Posts Tagged ‘Consumer Insights’

Chameleon brands – integrate to connect

David J. Moore from the University of Michigan and Pamela Miles Homer from California State University, Long Beach (CSULB) released together last year an article in Science Direct titled “Self-brand connections: The role of attitude strength and autobiographical memory primes”

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We are dedicated to writing about the Brands we like, the promotional activities we find remarkable, the topics that keep other marketers awake at night and hopefully valuable thoughts that can help inspire you to make your brand a true loved icon.

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