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	<title>UnderCurrents &#187; Business Model</title>
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	<description>Read about new and innovative Marketing ideas, Promotions, Brand activation campaigns. We report from the confluence of Brands, Experiences and Fandoms. Powered by The Ripple Hub, Integrated and Experiential Marketing Agency.</description>
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		<title>How you define your business changes everything – the Google example</title>
		<link>http://theripplehub.com/blog/brandmania/how-you-define-your-business-changes-everything-%e2%80%93-the-google-example/</link>
		<comments>http://theripplehub.com/blog/brandmania/how-you-define-your-business-changes-everything-%e2%80%93-the-google-example/#comments</comments>
		<pubDate>Sat, 18 Oct 2008 22:13:00 +0000</pubDate>
		<dc:creator>Jean-Philippe DIEL</dc:creator>
				<category><![CDATA[Brand-Mania]]></category>
		<category><![CDATA[Business Model]]></category>

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I recently came across an interesting post on BrandSimple, which triggered this one.
Is Google stretching the limits of brand credibility with the launch of its phone?The article is well written and makes a very valid point about businesses who go and cross the line of what is really their core business model to adventure themselves in [...]]]></description>
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