Posts Tagged ‘Branding’
Should Marketers concentrate on getting Brands to Consumers or Consumers to Brands ?
November 15th, 2009 | 
Author: If this sounds like chicken and egg to you then think again. Yes, marketers are generally pretty good at splitting hair, but here the story is different. Indeed, the first part of this Marketing Century was dedicated to showering consumers with Brands, bombarding them with messages. But does this approach still work?
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Risk aversion or Brand Promiscuousness?
How willing are you to take a risk when it comes to the purchase decision?
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