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	<title>UnderCurrents &#187; Brand perception</title>
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	<description>Read about new and innovative Marketing ideas, Promotions, Brand activation campaigns. We report from the confluence of Brands, Experiences and Fandoms. Powered by The Ripple Hub, Integrated and Experiential Marketing Agency.</description>
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		<title>Feels true, sounds true, looks true, and heard it was true? Must be true!</title>
		<link>http://theripplehub.com/blog/brandmania/feels-true-sounds-true-looks-true-and-heard-it-was-true-must-be-true/</link>
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		<pubDate>Tue, 21 Oct 2008 04:10:00 +0000</pubDate>
		<dc:creator>Jean-Philippe DIEL</dc:creator>
				<category><![CDATA[Brand-Mania]]></category>
		<category><![CDATA[Brand perception]]></category>
		<category><![CDATA[NeuroMarketing]]></category>

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		<description><![CDATA[Our world is crowded with information. How do we actually come to believe?

So much information that our brain could not process everything that is around us unless it applied some filters. I recently came across research showing how our brain decides what to believe and how it processes information. There is a clear pattern that [...]]]></description>
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