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	<title>UnderCurrents &#187; Brand Experience</title>
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	<description>Read about new and innovative Marketing ideas, Promotions, Brand activation campaigns. We report from the confluence of Brands, Experiences and Fandoms. Powered by The Ripple Hub, Integrated and Experiential Marketing Agency.</description>
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		<title>Building successful Retail displays – Making heroes</title>
		<link>http://theripplehub.com/blog/brandmania/building-successful-retail-displays-%e2%80%93-making-heroes/</link>
		<comments>http://theripplehub.com/blog/brandmania/building-successful-retail-displays-%e2%80%93-making-heroes/#comments</comments>
		<pubDate>Tue, 04 Nov 2008 11:29:00 +0000</pubDate>
		<dc:creator>Jean-Philippe DIEL</dc:creator>
				<category><![CDATA[Brand-Mania]]></category>
		<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[Retail displays]]></category>

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Most businesses who are thinking of creating retail displays for their products are focused on brand image and communicating product features &#38; characteristics.
But a Retail display strategy is not only about demonstrating your hero products, it is about making retailers your hero. It is about making them true ambassadors of your products because you cannot [...]]]></description>
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