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	<title>UnderCurrents &#187; Advertising</title>
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	<link>http://theripplehub.com/blog</link>
	<description>Read about new and innovative Marketing ideas, Promotions, Brand activation campaigns. We report from the confluence of Brands, Experiences and Fandoms. Powered by The Ripple Hub, Integrated and Experiential Marketing Agency.</description>
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		<title>The bare truth from Air NZ</title>
		<link>http://theripplehub.com/blog/digest/the-bare-truth-from-air-nz/</link>
		<comments>http://theripplehub.com/blog/digest/the-bare-truth-from-air-nz/#comments</comments>
		<pubDate>Sat, 05 Dec 2009 07:46:47 +0000</pubDate>
		<dc:creator>Jean-Philippe DIEL</dc:creator>
				<category><![CDATA[Digest]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://theripplehub.com/blog/?p=286</guid>
		<description><![CDATA[Once in a while there is an advertising campaign that really stands out. Air NZ has now gotten us used to superior quality in their campaigns, I loved the one for the All Blacks and I absolutely love the new in-flight video. Yes I confess, I just flew Air NZ a few days ago and [...]]]></description>
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		<title>Should Marketers concentrate on  getting Brands to Consumers or Consumers to Brands ?</title>
		<link>http://theripplehub.com/blog/brandmania/should-marketers-concentrate-on-getting-brands-to-consumers-or-consumers-to-brands/</link>
		<comments>http://theripplehub.com/blog/brandmania/should-marketers-concentrate-on-getting-brands-to-consumers-or-consumers-to-brands/#comments</comments>
		<pubDate>Sun, 15 Nov 2009 03:54:56 +0000</pubDate>
		<dc:creator>Jean-Philippe DIEL</dc:creator>
				<category><![CDATA[Brand-Mania]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Long Tail]]></category>
		<category><![CDATA[Social-Media]]></category>

		<guid isPermaLink="false">http://theripplehub.com/blog/?p=255</guid>
		<description><![CDATA[If this sounds like chicken and egg to you then think again. Yes, marketers are generally pretty good at splitting hair, but here the story is different. Indeed, the first part of this Marketing Century was dedicated to showering consumers with Brands, bombarding them with messages. But does this approach still work?

 
Perhaps to an extent, but there is [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Advert recall even in fast forward !</title>
		<link>http://theripplehub.com/blog/brandmania/advert-recall-even-in-fast-forward/</link>
		<comments>http://theripplehub.com/blog/brandmania/advert-recall-even-in-fast-forward/#comments</comments>
		<pubDate>Tue, 07 Oct 2008 10:37:00 +0000</pubDate>
		<dc:creator>Jean-Philippe DIEL</dc:creator>
				<category><![CDATA[Brand-Mania]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[NeuroMarketing]]></category>

		<guid isPermaLink="false">http://theripplehub.com/blog/2008/10/07/advert-recall-even-in-fast-forward/</guid>
		<description><![CDATA[Interesting research is showing that TV viewers that are using PVR/DVR functions and are fast forwarding adverts are actually still paying attention to what they are forwarding through. Ad recalls are still high even if they are lower. Subjects are so anxious not to miss the beginning of their show that they are still registering [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The difference between Advertising &amp; PR</title>
		<link>http://theripplehub.com/blog/digest/the-difference-between-advertising-pr/</link>
		<comments>http://theripplehub.com/blog/digest/the-difference-between-advertising-pr/#comments</comments>
		<pubDate>Mon, 06 Oct 2008 01:19:00 +0000</pubDate>
		<dc:creator>Jean-Philippe DIEL</dc:creator>
				<category><![CDATA[Digest]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://theripplehub.com/blog/2008/10/06/the-difference-between-advertising-pr/</guid>
		<description><![CDATA[I have just read a funny post from Chris Brown  in the US.

Here are pics from it &#8211; I think it is self explanatory !


 Just  one comment I would add though. Something I have been beating on constantly in this blog. It&#8217;s the power of repetition from different sources. Joke apart the [...]]]></description>
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