Posts Tagged ‘Advertising’

Once in a while there is an advertising campaign that really stands out. Air NZ has now gotten us used to superior quality in their campaigns, I loved the one for the All Blacks and I absolutely love the new in-flight video. Yes I confess, I just flew Air NZ a few days ago and noticed nothing. Nope, nothing looked strange when I watched the in-flight video. It’s only today, that browsing the net, I suddenly realized that all the actors were body painted. Yes body painted. Take a look yourself http://www.nothingtohide.co.nz/

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If this sounds like chicken and egg to you then think again. Yes, marketers are generally pretty good at splitting hair, but here the story is different. Indeed, the first part of this Marketing Century was dedicated to showering consumers with Brands, bombarding them with messages. But does this approach still work?

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Interesting research is showing that TV viewers that are using PVR/DVR functions and are fast forwarding adverts are actually still paying attention to what they are forwarding through. Ad recalls are still high even if they are lower. Subjects are so anxious not to miss the beginning of their show that they are still registering images. Read the full article

I have just read a funny post from Chris Brown in the US.
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