Once in a while there is an advertising campaign that really stands out. Air NZ has now gotten us used to superior quality in their campaigns, I loved the one for the All Blacks and I absolutely love the new in-flight video. Yes I confess, I just flew Air NZ a few days ago and noticed nothing. Nope, nothing looked strange when I watched the in-flight video. It’s only today, that browsing the net, I suddenly realized that all the actors were body painted. Yes body painted. Take a look yourself http://www.nothingtohide.co.nz/

So I take my hat off – Nothing to hide is funny and smart. One for the books. There is more to it than the first glance for sure.

Here is the in-flight video:

Here is the TV commercial: