Just a click away

Being lazy has its advantages; I don’t need to look far to figure out the worst case scenario. As I refine the design of this new blog UnderCurrents, a thought crosses my mind that really we are all lazy creatures even online.

How to maximize potential click through, how to make it easy for everyone to bookmark, tweet, post on Facebook, comment, subscribe to an RSS feed. It’s not so easy, and I have tried here to use new plugins, new tricks that make everything easier. Notice Sexy-Bookmarks, Tweet-meme, FB Share, all new Word Press plugins that make the task of clicking simpler than ever… We’ll soon see if they deliver on the promise.

If you run your own blog, have a think about that. How many clicks would you really go through yourself to get to something?

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Welcome to the UnderCurrent blog.
We are dedicated to writing about the Brands we like, the promotional activities we find remarkable, the topics that keep other marketers awake at night and hopefully valuable thoughts that can help inspire you to make your brand a true loved icon.

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