Good news! there was a reason for the few months of silence we have been working hard with Ripple Distribution ltd.

When I started The Ripple Hub my plans were always to be the agency that’s involved in the tactical “doing” part of Marketing. Of course we love the strategic bit and the experiential bit but to deliver a proper Brand experience our belief is that we need to own the chain all the way to the consumers, hence the need for the tactical side. From one client to another we got involved in having people in the field to put actual products on shelves and / or had to help clients with actually getting sales. This brought us to strengthen the work we are doing with Ripple Distribution.

Ripple Distribution focuses on the Route to Market. There, we provide clients with the ability to take their products to market. For this purpose Ripple Distribution has developed teams on the ground and 3PL logistic partnerships to manage end to end the following channels : Horeca, Convenience & Leisure, Petroleum, and Grocery. New Zealand’s geography can be somehow challenging but we believe we have structured ourselves in a way that allows us to be efficient. If you have a product that goes in that category then don’t hesitate to contact us. We can help you integrate your whole Brand experience in channels.

As for The Ripple Hub, well we can continue to do what we do best and stay lean and mean. When we need people to execute activities in the field then we can get through to Ripple Distribution and benefit from the infrastructure that has been set-up there.

Adding value is what Marketing is all about, perceived value to be exact.

Rory Sutherland from Ogilvy made this really funny but incredibly refreshing speech on TED about perceived value.

I can’t resist to share it with you. For those of you who don’t believe in Marketing particularly.

I have just watched this fantastic talk on TED by Devdutt Pattanaik. I found it so interesting, that I wanted to share it here.

He raises very interesting points about culture differences, and beliefs that one should take into account when trying to do business with a different country. I believe his points about Indian culture can be extended to pretty much every culture around the globe.

Watch it for yourself.