Comments on: Are we overdoing the Viral thing? http://theripplehub.com/blog/currents/are-we-overdoing-the-viral-thing/ Read about new and innovative Marketing ideas, Promotions, Brand activation campaigns. We report from the confluence of Brands, Experiences and Fandoms. Powered by The Ripple Hub, Integrated and Experiential Marketing Agency. Mon, 05 Jul 2010 15:31:14 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Kaka http://theripplehub.com/blog/currents/are-we-overdoing-the-viral-thing/comment-page-1/#comment-10 Kaka Sat, 08 Aug 2009 10:44:09 +0000 http://theripplehub.com/blog/2009/04/26/are-we-overdoing-the-viral-thing/#comment-10 I came to your blog just when I was surfing on this topic. I am happy that I found your blog and information I wanted. I came to your blog just when I was surfing on this topic. I am happy that I found your blog and information I wanted.

]]> By: shantanusengpta http://theripplehub.com/blog/currents/are-we-overdoing-the-viral-thing/comment-page-1/#comment-9 shantanusengpta Mon, 27 Apr 2009 08:38:00 +0000 http://theripplehub.com/blog/2009/04/26/are-we-overdoing-the-viral-thing/#comment-9 Hi Jean!<br /><br />Great and timely post! I've been long thinking about writing a post on VIRAL myself, since i feel most of the meaning, sense, direction and utility of Viral has been lost within the hoopla / madness of "Social marketing"!<br /><br />By definition, a VIRAL must have 3 necessary characteristics:<br />1) An Idea that sticks and stays with the host, and <br />2) Has propensity to mutate while with the host and spread,...<br />3) ...with varying degrees of virility<br /><br />With this context, most of the so-called "virals" are not virals - esp. when they are visibly endorsed by the brands (instead of the 'idea' behind the brands) and when they are not creating new points of mutation. <br /><br />An example of a good viral was perhaps MacBook Air. Even though it was the original TVCF which was posted online, it triggered many other "parody" TVCFs by users, which incidentally outscored the hits / visibility of the original TVCF. The result? even though many of them made fun of the TVCF, the real winner was MacBook Air, since it created a buzz for the brand!<br /><br />Good POST! Waiting to see more! Hi Jean!

Great and timely post! I’ve been long thinking about writing a post on VIRAL myself, since i feel most of the meaning, sense, direction and utility of Viral has been lost within the hoopla / madness of “Social marketing”!

By definition, a VIRAL must have 3 necessary characteristics:
1) An Idea that sticks and stays with the host, and
2) Has propensity to mutate while with the host and spread,…
3) …with varying degrees of virility

With this context, most of the so-called “virals” are not virals – esp. when they are visibly endorsed by the brands (instead of the ‘idea’ behind the brands) and when they are not creating new points of mutation.

An example of a good viral was perhaps MacBook Air. Even though it was the original TVCF which was posted online, it triggered many other “parody” TVCFs by users, which incidentally outscored the hits / visibility of the original TVCF. The result? even though many of them made fun of the TVCF, the real winner was MacBook Air, since it created a buzz for the brand!

Good POST! Waiting to see more!

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