Great post, I have just read today on:
Looks like the human brain may have neurons called the “mirror neurons“.
Mirror neurons play a great role in imitation behaviours.
Watch someone experiencing strong emotions (excitement, laugh, love, tears, etc…) and suddenly our innerself seems to resonate along?
Mirror neurons are playing an important role in the learning process for example.
Shall we derive from this that a good way for a brand to be loved is to show love ?
I feel smarter now.
It sounds like a pretty good conclusion to me!