Archive for December, 2009
Perceived Value or the real role of Marketing
December 7th, 2009 | 
Author: Adding value is what Marketing is all about, perceived value to be exact.
Tags: 
How mythology shapes Business
I have just watched this fantastic talk on TED by Devdutt Pattanaik. I found it so interesting, that I wanted to share it here.
I am a BAD PC !
I have been bad… bad… I broke the sacrosanct status quo… I switched to Mac !
A Crisis of Value ?
Our modern society is going through profound changes. It is my belief that those changes are affecting the way we perceive Value.
The bare truth from Air NZ
Once in a while there is an advertising campaign that really stands out. Air NZ has now gotten us used to superior quality in their campaigns, I loved the one for the All Blacks and I absolutely love the new in-flight video. Yes I confess, I just flew Air NZ a few days ago and noticed nothing. Nope, nothing looked strange when I watched the in-flight video. It’s only today, that browsing the net, I suddenly realized that all the actors were body painted. Yes body painted. Take a look yourself http://www.nothingtohide.co.nz/
This Blog is powered by The Ripple Hub.
We are Australasia's new Integrated and Experiential marketing agency.
