Archive for November, 2009
The limits of rare – make it a little harder
November 21st, 2009 | 
Author: There was a time where rare was expensive (with the exception of a blind horse, as we say in French – I am sure there is an equivalent expression in English).
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Should Marketers concentrate on getting Brands to Consumers or Consumers to Brands ?
If this sounds like chicken and egg to you then think again. Yes, marketers are generally pretty good at splitting hair, but here the story is different. Indeed, the first part of this Marketing Century was dedicated to showering consumers with Brands, bombarding them with messages. But does this approach still work?
Just a click away
Being lazy has its advantages; I don’t need to look far to figure out the worst case scenario. As I refine the design of this new blog UnderCurrents, a thought crosses my mind that really we are all lazy creatures even online.
Welcome to UnderCurrents – we are live!
Congratulations, you’ve just found our new blog !
I have in fact imported some of the posts from my previous blog BRANDMANIA so there already is content up for you to browse through.
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