Archive for November, 2008
Chameleon brands – integrate to connect
November 11th, 2008 | 
Author: David J. Moore from the University of Michigan and Pamela Miles Homer from California State University, Long Beach (CSULB) released together last year an article in Science Direct titled “Self-brand connections: The role of attitude strength and autobiographical memory primes”
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Agregate or Get lost !
I have just finished reading THE LONG TAIL by Chris Anderson. Very interesting and very well written, Chris shows us how the internet by reducing the access costs to products has changed radically the business landscape. One can now make money out of extremely niche offers, and niche products can now meet a market.
Touch – the future is Kinesthetic
In his last book, SISOMO (stands for SIght, SOund and MOtion) Kevin Roberts explores the importance of sensorial information in marketing. In the field of consumer technology, I personally think that Touch is the critical sense. Creating an emotional bond with Consumers goes through Touch. Kinesthetic & Kinesthesia are the fields of science that cover body & touch senses. Read the rest of this entry »
The purchase decision is a long journey – Stores are the last mile
A brand needs to own key touch-points along the way to make sure when the right time comes that consumers will consider it.
Purchase process – All Brand touchpoints are not born equal
Let’s say for the sake of this example that I am a marketer working for a company that is selling the “X” TV brand.
Read the rest of this entry »
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