Archive for October, 2008
Risk aversion or Brand Promiscuousness?
October 25th, 2008 | 
Author: How willing are you to take a risk when it comes to the purchase decision?
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Feels true, sounds true, looks true, and heard it was true? Must be true!
Our world is crowded with information. How do we actually come to believe?
Lifestyle brand or not, marketing is about adding value.
Would you argue that it is easier to talk about branding when you are working with consumer goods or lifestyle brands? Surely it is easier to think brand when you are an icon like NIKE, APPLE, SONY.
Advert recall even in fast forward !
Interesting research is showing that TV viewers that are using PVR/DVR functions and are fast forwarding adverts are actually still paying attention to what they are forwarding through. Ad recalls are still high even if they are lower. Subjects are so anxious not to miss the beginning of their show that they are still registering images. Read the full article
The difference between Advertising & PR
I have just read a funny post from Chris Brown in the US.
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Seeing is believing ?
I came across an interesting article about a paradigm in the way we choose to believe information.
According to researchers M.B. Welsh & D.J. Navarro from the University of Adelaide in Australia, we are subject to a phenomenon called “
Beyond the very technical content of the article, I found enlightening the way that we discount information and what we choose to believe.
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