Welcome to Ripple Distribution Ltd
August 31st, 2010 | 
Author: Good news! there was a reason for the few months of silence 
we are back with a new venture: Ripple Distribution ltd was recently incorporated to reflect the next strategic phase in The Ripple Hub’s expansion plans.
Tags: 
Water is life ! We are now partners of Evian in NZ
Water is life.
I thought I should start writing a bit more about what we are doing at the moment in The Ripple Hub and particularly our new project and challenge of re-launching Evian in New Zealand.
evian® is a fantastic brand. They do an amazing marketing job too. I encourage you to check the Evian channel on YouTube for the Evian Roller Babies campaign. Being French myself, I grew up with Evian and several other French water brands. Evian was and is still my favorite. I can taste Evian quite easily and particularly compared to other water brands here.
Perceived Value or the real role of Marketing
Adding value is what Marketing is all about, perceived value to be exact.
How mythology shapes Business
I have just watched this fantastic talk on TED by Devdutt Pattanaik. I found it so interesting, that I wanted to share it here.
I am a BAD PC !
I have been bad… bad… I broke the sacrosanct status quo… I switched to Mac !
A Crisis of Value ?
Our modern society is going through profound changes. It is my belief that those changes are affecting the way we perceive Value.
The bare truth from Air NZ
Once in a while there is an advertising campaign that really stands out. Air NZ has now gotten us used to superior quality in their campaigns, I loved the one for the All Blacks and I absolutely love the new in-flight video. Yes I confess, I just flew Air NZ a few days ago and noticed nothing. Nope, nothing looked strange when I watched the in-flight video. It’s only today, that browsing the net, I suddenly realized that all the actors were body painted. Yes body painted. Take a look yourself http://www.nothingtohide.co.nz/
The limits of rare – make it a little harder
There was a time where rare was expensive (with the exception of a blind horse, as we say in French – I am sure there is an equivalent expression in English).
Should Marketers concentrate on getting Brands to Consumers or Consumers to Brands ?
If this sounds like chicken and egg to you then think again. Yes, marketers are generally pretty good at splitting hair, but here the story is different. Indeed, the first part of this Marketing Century was dedicated to showering consumers with Brands, bombarding them with messages. But does this approach still work?
Just a click away
Being lazy has its advantages; I don’t need to look far to figure out the worst case scenario. As I refine the design of this new blog UnderCurrents, a thought crosses my mind that really we are all lazy creatures even online.
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